Merchandise per Pepsi


Vipitalia partnered with Pepsi to develop a range of merchandising campaigns designed to strengthen brand engagement through promotional products distributed primarily across Italy, with selected initiatives extending into other European markets.


Over the course of these campaigns, a wide variety of custom promotional items were developed, including:


Notebooks
Custom ice molds
Silicone wristbands
Drawstring bags
Cup holders
Bottle openers
Lanyards
T-shirts
Keyrings
Coasters
Plastic cups


Several products, including the custom ice molds, were developed to meet specific client requirements. Vipitalia worked directly on the product design and engineering, applying tailored manufacturing and branding techniques to deliver fully customized solutions.


Vipitalia managed the entire production and operational process, covering technical development, product design, manufacturing, packaging, logistics, and customer support. This end-to-end approach ensured a flexible, fully managed service aligned with the brand’s objectives. Particular attention was given to product quality and the availability of certified solutions, with an increasing focus on sustainable materials and environmentally responsible products.


By combining end-to-end project management with expertise in custom product development and the ability to respond quickly to technical revisions, Vipitalia established itself as a reliable partner for recurring promotional campaigns, building a long-term collaboration with Pepsi.

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