VipItalia partnered with Leroy Merlin on a merchandising project for its Ancona and Pescara stores, aimed at supporting local brand awareness and providing employees and customers with promotional items that represent the brand.
The project involved developing a wide range of custom items, including:
Shopping bags, T-shirts, tool covers, lanyards, waist bags, phone holders, pens, backpacks, water bottles
The collection’s key items — shopping bags, T-shirts, tool covers, and lanyards — were fully customized from design to production, ensuring complete consistency with the brand’s visual identity. The shopping bags, intended for end consumers, and the tool covers were especially well received by both the client and end recipients.
VipItalia managed the entire process — design, production, and logistics — delivering around 2,000 units per item in under 45 days. A distinctive feature of the supply was the ability to organize store-by-store differentiated deliveries, calibrated to each location’s specific demand, ensuring operational flexibility and zero warehouse waste.
VipItalia was chosen as a partner based on a commercial relationship established in 2009 and its recognized position in the promotional sector. Its ability to develop tailor-made items, combined with fast execution and flexible, store-specific logistics, confirmed VipItalia as Leroy Merlin’s go-to supplier. The partnership remains active today, with ongoing projects that reflect the strength of the relationship.
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