Technological change in recent years has affected every area of our lives. Both at work and at home, most activities and processes have been revolutionized. The latest estimates indicate that more than 50 billion devices will be connected to the Internet by 2020.
Today, customers expect to be able to interact with businesses anywhere and whenever they want. As a result, one channel is no longer enough to be competitive on the market and keep up with the latest news. Some of the most used marketing channels today are SEO activity, text ads, banner ads, email, websites and so on.
There are many advantages of multi-channel marketing for business growth. Using a range of different channels allows the company to reach a much larger number of potential customers.
However, if you want to have a real impact on the target audience you can not do without promotional gifts! People will keep your gifts for a long time, for much longer than they would with your business card and that means your promotional message will work for a longer period of time, that you will be the first in the mind of your potential customer thanks to a continuous brand recall of your logo. Today you can put the logo, slogan, address on almost all products and the choice of promotional items is almost unlimited.
Obviously, an integrated marketing strategy must use the same message in all channels. Together, all these channels and specific techniques come together to form a multi-channel marketing strategy that allows you to reach, inform and communicate with your target audience to convert it into your own customer.
Get an idea of what kind of gifts your target audience might appreciate. The choice often depends on the industry you represent, but there are certain products that are always good. For example, for trade shows or events shopper bags, pens, laser pointers, neck wallets, cords, t-shirts, key chains could be perfect gifts. When making your choice, don’t forget that your gifts should be practical and tasteful. The consumer should be impressed and satisfied!