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Promotion is the incentive or incentive that tends to make known and appreciate a service, a product or an idea. Effective communication techniquesare used to promote something! The promotional communication process, in the marketing of a company, is divided into several phases:
  • audience-target identification,
  • goal-setting
  • developing a strategy
  • definition of the means and tools to be used
  • budgeting
  • promotional mix planning
  • message creation and execution
  • measurement of the results achieved (assessment of the effectiveness of communication) measurable in terms of return on investment.